See Why Customer Onboarding Is the New Battleground for Customer Retention
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What's in the report
The State of Onboarding
Onboarding as a Revenue Strategy
Automation, AI, and the Future of CS
Best Practices for the First 90 Days
Industry Insights: SaaS vs. Services
Final Takeaways
Onboarding isn't just a step. It's where revenue begins.
This report explores how leading SaaS companies are transforming their customer onboarding – to not just be a handoff between Sales and CS – but as a high-impact moment that shapes long-term growth.
Onboarding is THE moment of truth, the ground for near-term expansion business and long-term customer retention. Within the first 90 days, customers are making critical decisions:
48%
of customers abandon onboarding if they don't see value quickly (leading to failure to launch).
52%
of CS leaders admit that their onboarding process is more confusing than it needs to be.
Customer onboarding has become one of the most strategic – and overlooked – levers for business growth.
When done right, onboarding sets a powerful pace from day one. It creates the kind of momentum that drives:
Faster value realization
Better opportunity for upsells and cross-sells
Stronger retention
More scalable success
See why your first 90 days could be your biggest churn risk or your greatest growth opportunity.
Get your copy of the 2025 State of Customer Onboarding
